Monthly Archives: October 2011

You CAN Make a Difference: Social Media as a Tool to Respond to Global Crises

If we take a close look at the world around us we will find that there are countless issues that one can devote time, effort, and resources to. However, difficultly remains for many people. How can one be a true … Continue reading

Posted in Communication, Integrated Marketing Communications, Social Media | Tagged , , , , , | 3 Comments

Case Study on Internal Communcation and Change Management

I recently wrote a response to a case study for one of my MBA courses, Corporate Communication. In that case study I examined how Westwood Publishing, that went through a time where downsizing had to be communicated internally, could improve their … Continue reading

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